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Effective ad copy is: • Clear and succinct • Lined up with client intent • Focused on benefits and value • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out against rivals Great ad copy can enhance your Quality Rating, a metric used by Google to assess how handy and appropriate your advertisements are. Continuous optimisation consists of: • Adjusting quotes • Testing brand-new ad variations • Getting rid of low carrying out keywords • Adding brand-new keywords based on search term results • Refining audience targeting • Executing ad extensions • Examining budget plan allotment • Improving Quality Score • Maintaining account structure These adjustments make your campaigns more effective over time. Reports may include: • Number of clicks • Cost per click • Conversions created • Expense per conversion • Keyword efficiency • Advertisement efficiency • Audience insights • Budget trends • Suggestions for enhancement Clear reporting permits you to comprehend how your investment is carrying out and guarantees that your marketing decisions are backed by genuine information.